A reputation for building cheap, small cars, though -- even reliable ones -- may work against Hyundai’s ambitions of selling more upscale models, cautions Shaun Rein, managing director of the China Market Research Group in Shanghai.
“I think they have a challenge,” said Rein. The small-car segment is ’’too price sensitive so it’s hard to get loyalty there.’’More in Bloomberg
Shaun Rein is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.
Shaun Rein is the author of "The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World." More about his book at Storify.