The Wall Street Journal:
Companies in China largely want to work with stars who stand out as icons of success, said Tom Doctoroff, the North Asia chief executive of WPP Group’s JWT ad agency. “Iconic people are conquerors who can represent China on a national stage and Liu Xiang has already proven that he is not,” Mr. Doctoroff said.More in the Wall Street Journal
Tom Doctoroff is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers' request form.
- On innovation "Chinese won't deliver" - Tom Doctoroff (chinaspeakersbureau.info)
- Creativity needs political reform - Tom Doctoroff (chinaherald.net)
- Marketing to China's middle class - Tom Doctoroff (chinaspeakersbureau.info)
- Analyzing the Chinese psyche - Tom Doctoroff (chinaspeakersbureau.info)