KFC: dare to differ
In order to maximize flexibility in a rapidly growing and highly dynamic market environment, KFC leased its warehouses whenever restaurant expansion required new warehouses or expanded warehouse space. This system of distribution and logistics based on direct ownership and direct management of local assets and leased warehouses provided enormous benefits in terms of maximum flexibility at minimum expense. Above all, this system provided the foundation and the infrastructure for a "growth engine."
Labels: China, investments, KFC






