Volkswagen is doing an amazing job

Volkswagen Santana
I was rather amazed when I saw the list of car sales over the month August at China Car Times. The car model I thought was fully out of grace, the Volkswagen Santana, is back at the top of the list.
In the 1990s the then very successful joint venture between Volkswagen and SAIC, the automotive industry owned by the Shanghai government, introduce this car model that had never appealed to the European car buyers. But since it was the only model the leading car manufacturer was allowed to produce and since it were mainly state-owned companies and government departments buying the car, nine out of ten cars on the streets in Shanghai were a Volkswagen Santana till the end of the 1990s.
Then SAIC started its love affair with GM, partly to punish Volkswagen for its extramarital affair with FAW up north, where it started to make the Audi. Bit by bit the Buick started to take over and actually became for a while the leading car model.
Obvious, now the market has become much more consumer driven, Volkswagen is doing something good. Not only is this strange product of the former planned economy back on top, in the rest of the top ten we find the Jetta of Volkswagen at the second position. the Octavia at five and the Passat at eight.
Time to look for somebody who can explain all this to me.
Labels: automotive, China


